An online marketing plan is a very important! You will need a structured plan and follow it step by step to get the results you are looking for.
It will help you to remember what needs online marketing planto be done. Below is a simple online marketing plan that can help you creating a plan for your business.
1. Identify who your ideal customers are ( your niche) and what keywords they will use to find you.
2. Personal branding – make sure you are a trusted in your online market place
3. Decide on your website layout and optimize it for search engine results. Build your website around your keywords.
4. Use Local business results, Natural Results, PPc results and content results to blow your competition out of the water.
5. Make sure you are ranked in your local business results. You can check your ranking on my page for free by clicking here. Free report and advice!!!
6. Add your website to online directories.
7. Using all of the "local sites" to get tons of links = high natural search results.
8. Simple article marketing.
9. Blog on your site = using "long-tail" keywords and pushing the site up the rankings in all of your keywords.
10. Internet video (putting it on your site, distributing videos on video sites)
11. Internet Audio (putting it on your site, distributing audios on audio/podcast sites)
12. Publish Online Press Releases.
13. PPC (using targeted "local" keywords and geo-targeting "generic" keywords)
14. Testing, tracking and optimising (how much traffic is getting to the site, how many new customers are being converted from that traffic, how keywords ranked, what has been done to cause the changes)
15. Social Media, Social Networking.
16. Using local discussion forums.
17. Using classified ad sites like Gumtree.
18. Setting up an autoresponder and building an email list for your business, keep on your visitors mind and eventually turn then into customers.
Your Simple online Marketing plan – prior to putting it in place
Before you begin to put your new online marketing plan in place, you should analyse what exactly you have done up until now in terms of your website and online marketing and therefore what is most important to improve. You cannot achieve everything at once, so by being thorough about it, you can effectively spot where best to begin. Evaluate your current status so you get a clear up-to-date picture of where you are starting from, where you want to go and what must be done to get there.
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