Do you need a new website or would your current site benefit from an update?

No matter how large or small your business, it is always without exception beneficial to have an online presence.

Whether you are a one man/women band or a large organisation, your website will be another shop front or bill board for your business.

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Indeed if you run an online store (e-commerce) this will be the first port of call for the majority of your customers. As with any business first impressions are of paramount importance, as this is how your potential client will view you as a company.It is therefore essential to show off you and your business as a professional organisation no matter the size.

It is a common mistake (due to start up costs in the main) for many businesses to go online with a ‘DIY’ website. Some are of course good but generally they are what they are and with the internet so accessible these days most people will judge you based on the look and feel of your site.

The answer therefore is to have a professional website designed and built by experts like eWay Designs. We have many years of experience in the design, build and operation of websites including the running of our own in-house e-commerce sites within the same group company. This firsthand knowledge of creating and maintaining a strong online presence sets us apart from the rest. Moreover this does not have to be an expensive exercise and the return on your investment will be many fold.

WHAT DOES YOUR WEBSITE NEED TO DO FOR YOUR BUSINESS?

You first need to establish what you want your website to achieve. It is important to get this right from the very start. You need to establish your core objectives. These could include:

• Sell your goods and/or services directly online
• Create contact between you and potential customers
• Provide information about your area of expertise
• Advertise your brand and increase brand awareness

WHO IS YOUR TARGET AUDIENCE?

You need to be clear in your mind who is your target audience. For example:

• Existing clients
• Potential clients
• Suppliers
• Press etc
Likewise you should consider the demographics of your audience
• Male
• Female
• Age group
• Social group

There are other factors of course that are required including design, branding, functionality, structure etc. Here at eWay Designs we are able to guide you through this process in a simple and structured manner.

SEARCH ENGINE OPTIMISATION

SEO is arguably the most important aspect of any online presence. You could have the best looking or most innovative website, but if no-one can find you, then its effectively useless. There are two main disciplines to SEO, these being on-page and off-page SEO.

• On-page. This relates to everything on the website itself. It is important that when the search engines visit your site, they can index every page easily and determine exactly what the subject of each page is. Without this you cannot be listed for the correct keywords.

• Off-page. This is the part that makes up 70% of SEO. This is what is used to build up the trust of the website to search engines. While the on-page SEO is critical, it is something that many competing companies will already have done. Therefore the off-page SEO is done to give trust to your website by building up inbound links.
At eWay Designs we offer a complete SEO package to help you make the best start to your new venture.

Getting yourself online can sometimes be a daunting thought. Here at eWay Designs we take the complicated out and put the simple in to help guide you through the process. Contact us now and we will be pleased to discuss your requirements with a free no obligation consultation.

eWay Designs

Web Design : If you would like some help with any aspect of web design/making the most of the internet, please complete and submit the form below and we will arrange for someone to contact you.

We assure you that your details will not be used for any other purpose. We hate spam and will not share your details with any other third party or bombard you with unwanted correspondence.

Your web design questions answered
Running a successful business can generate a whole host of questions and one person cannot be expected to know all the answers.

With the kind help of experts in each field, we have managed to assemble the answers to 100's of the most frequently asked business questions including..

Q. E-mail: What Type of Email is Best for Business Use?

Q. Web design: Where to start for business on the web?

Q. Web design: What can a GOOD website do for you?

Q. Web design: How do I choose a domain name?

Q. Web design: How should I layout my website?

Q. Web design: What are the problems with Flash websites?

Q. Web design: Do I need to consider e-commerce?

Q. Online marketing: What is search engine optimisation?

Q. Online marketing: 10 Top SEO Tips

Q. Online marketing: What is Google Local?

Q. Online marketing: What are Google Analytics?

Q. Online marketing: How can e-mail marketing help?

Q. Online marketing: How can you use your website to generate leads?

Q. Social marketing: What is blogging?

FULL LIST OF FREQUENTLY ASKED WEB RELATED QUESTIONS

If you offer a product or service that can help new business start ups or existing small businesses in Southampton, we would love to hear from you. (Free listing)