In the world of the
small business owner, networking is recognised as
a vital part of marketing and it’s low cost
too!
People who say they are too busy to network
are missing out.
It’s easy to get trapped behind a desk but
that is how you can miss opportunities. Networking
is an opportunity to increase your contacts.
If you're trying to build a list of people to market
to, the contacts you make are pure gold. Going to
networking events means that:
* You can compare notes with other business owners.
Running your own business can be a bit isolating
and it’s quite comforting to find out you’re
not the only one facing challenges.
* It's a great way to learn about other groups
and events, new skills, knowledge about Legislation,
new suppliers, new products and so on.
* You will develop valuable relationships for your
business, not only prospective clients but also
allies and advisors.
* You can let people know you exist and tell them
what you do, so make sure you prepare what you’re
going to say beforehand.
The most important part of Networking doesn't actually
happen at the event - it's what you do afterwards
that really counts. Make sure you follow up! It
doesn't take long to drop a quick 'nice to meet
you' email. Decide who you’d like to get to
know better and arrange to have coffee or lunch
with them. Find reasons to stay in touch.
Many business people don't follow-up on their referrals which is what many people cite as the reason they don't use a suppplier - don't be one of those... 4Networking Brentwood. (05-03-10)
Don't Sell to the room
When going to networking events, don't sell to those in the room, develop relationships and people will want to introduce you to their contacts. Lucy Long (05-03-10)
Do something new.
Doing something outside your usual comfort zone will expand your opportunities and help you develop. 4Networking Southend (05-03-10)
EXCELLENT CUSTOMER SERVICE
There's no advertising like personal recommendations made between friends and family. The best way to encourage this type of 'viral marketing' is to provide excellent customer service. Encourage customers to give you a testimonial and put them on your website. The Best of Petersfield. (01-03-10)
