What do I need to know about Marketing?

These pages are designed to give you an overview of the main considerations for small businesses in the UK. Although, we have made every effort to ensure that the information is accurate and up to date, it is advisable to take professional advice before making any important decisions. (For local companies/organisations who are prepared to help, please select your area from our regional pages.)

Key Marketing Issuess

Advertising - The 7 Deadly Sins of Writing Your Own Ads

Advertising should always be an investment, giving you more money back in sales than you spent. Avoid these deadly sins if you want to invest wisely.

Branding - How do you stand out?
Your brand is a key asset that will help your customers to remember your business – it is not just about creating a logo it’s about much more!

Direct Mail - How to make the most of direct mail

There are many ways to develop the fortunes of a business, but few can have the range of results a mailshot generates.

Exhibitions - Get into 'show' business.

How to make the most of exhibitions.

Marketing - What is marketing?

Have you a handy definition about what marketing actually is?

Marketing tips - How to stay upbeat during a recession.
Motivational marketing tips to keep you upbeat in a downturn!

Marketing tips - 7 Steps to marketing utopia.

Where to start, and how to prevent marketing costs from getting out of control?

Public Relations - 7 Reasons why not to do your own PR

PR, as a marketing tool, can generate huge returns on investment. Many companies, fearful of cost, adopt a DIY approach...and waste more, often damaging their reputation.

Public Relations - How to create effective PR

Effective PR is at the heart of every successful individual or business, so it’s important to get it right when you are vying for extra publicity or launching a new product or service.

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