What do I need to know about Marketing?

These pages are designed to give you an overview of the main considerations for small businesses in the UK. Although, we have made every effort to ensure that the information is accurate and up to date, it is advisable to take professional advice before making any important decisions. (For local companies/organisations who are prepared to help, please select your area from our regional pages.)

Key Marketing Issuess

Advertising - The 7 Deadly Sins of Writing Your Own Ads

Advertising should always be an investment, giving you more money back in sales than you spent. Avoid these deadly sins if you want to invest wisely.

Branding - How do you stand out?
Your brand is a key asset that will help your customers to remember your business – it is not just about creating a logo it’s about much more!

Direct Mail - How to make the most of direct mail

There are many ways to develop the fortunes of a business, but few can have the range of results a mailshot generates.

Exhibitions - Get into 'show' business.

How to make the most of exhibitions.

Marketing - What is marketing?

Have you a handy definition about what marketing actually is?

Marketing tips - How to stay upbeat during a recession.
Motivational marketing tips to keep you upbeat in a downturn!

Marketing tips - 7 Steps to marketing utopia.

Where to start, and how to prevent marketing costs from getting out of control?

Public Relations - 7 Reasons why not to do your own PR

PR, as a marketing tool, can generate huge returns on investment. Many companies, fearful of cost, adopt a DIY approach...and waste more, often damaging their reputation.

Public Relations - How to create effective PR

Effective PR is at the heart of every successful individual or business, so it’s important to get it right when you are vying for extra publicity or launching a new product or service.

Should I use a telemarketing script? When telemarketing, always have a script available with your key points and goals to remind you of where you need to direct the conversation. Yours Sincerely UK Ltd. (08-03-10)

Learn to do your own PR It's not rocket science, so learn the basics and do it yourself. Afterall you are the one with the passion and knowledge. Smooth PR. (02-03-10)

Be enthusiastic! Remember when you first make contact with someone who wants to know about your business idea that it may be the 100th time that day you have described it, but it is the first time that particular person has heard about it, so keep it enthusiastic and informative - don't scrimp on information because you have said it so much, and don't sound bored - you'll just make the listener bored too!!' (25-02-10)

Increase your turnover by driving customers to your website through special online deals. The best way to get people to your website is through off-line channels; ie, press or direct mail or TV. Drive trade to you website on the promise of a special deal. From there you can up-sell your products. Marketing Packs. (21-02-10)

Want to avoid roller coaster income? Marketing will only succeed if it is consistent and continual. So get a professional look and message to your marketing materials, stick to it, and get it out there via networking, newsletters or mailings even when you are busy. Jane Buswell. (18-02-10)

Business Cards. Take your business cards with you wherever you go. You never know when you may bump into a potential customer/new contact. Andy Pringle (15-02-10)

 

Return to previous page