For many of your clients, the first time they encounter
your business will be via a letter, flyer or advertisement.
It is vital to make sure that your printed message
is as strong as if you were there in person.
One of the most important things you can do as
a business owner is to ensure that the visual representation
of your business is both professional in appearance
and projects the right message to your potential
customers. This branding is key!
Starting up in business can be expensive and it
is tempting to cut corners. Producing
a logo and promotional material are the areas where
this is probably the most common - but be aware
that it can be detrimental to your sales.
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Network, network, network
Simply just try to meet as many people as you can, as you never know what doors they could open up for you.
4 Corners Design Ltd.
(13-08-10)
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Business Development
In my experience, business success has come from personal development combined with my own personal growth and maintaining a positive attitude - no matter what pittfalls I have come across I have translated them into challenges.
Unlimited Design.
(03-08-10)
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It's all about Vision!
Make a collage of all the things you want in your life and work! Create an amazing vision of how you would like your life to be. Use words and pictures, view it daily and build up a relationship with our vision board. Live it!
Alice Stanley.
(30-07-10)
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Word of Mouth
Try using social networking sites such as Facebook or Twitter to promote the activities of your company, keep it fresh and fun. Sometimes who you know can be more effective than what you know!
Deep In Thought.
(19-07-10)
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From small acorns.
Resist the temptation to go out and buy yourself all the flash top gear for your business. Get on ebay, local classifieds or even speak to other local businesses that may have spare stuff they are grateful for you to take of their hands. Basically start small and allow yourself to grow, you will be grateful of the money you have saved. Beg and borrow what you can, Good luck.
Von Graff Studio.
(10-07-10)
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Cost effective marketing
You don't need to spend lots of money on marketing in the beginning, but you do need to look professional. Why not ask your graphic designer to provide editable versions of everything you use, this way you can make changes to collateral yourself at no extra cost.
JDS Design.
(04-06-10)
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Branding Appraisal
A 'one to one' appraisal to anyone wishing to review their branding, promotional literature, or events material. Why not give us a call on 01883 344895 or email us at jacquie@catostreet.co.uk.
Cato Street.
(01-06-10)
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Business Starter Pack
Ask Root Studio about their Business Starter Pack! we can do you a great deal on your logo, stationery, website and flyers if you quote Beginners Luck!
Root Studio.
(20-05-10)
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Sprinkling your sparkle
Work with your designer to help bring out the spirit and the essence of you and your business through any branding associated with it, by using key words and selecting key images that can be used to capture the essence of what you are trying to achieve.
Sean Wijesiri.
(19-05-10)
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Design Materials.
Work with your designer to create design materials which will help YOUR business. Most companies start out getting the full hit of business cards, letterheads. logos, compliments slips etc, when they could benefit better from a simple business card and flier. Each business is different and you may not need letterheads and compliments slip at the beginning stage, thus cutting your initial expense down.
Blue Cow Design.
(08-04-10)
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How to pick a graphic designer
Make sure they have qualifications in graphic design. Ask them to show you they are creative, original and have a prove track record in increasing their clients profits!
White Cat Design.
(04-04-10)
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Just go for it
Just go for it
Golden Valley Art.
(04-04-10)
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Always ask to see a portfolio!
Before giving work to any designer always request to see their portfolio, this way you can get a feel for their style and ability. You can then decide whether you think they're what you're looking for!
Jules Hill.
(31-03-10)
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When ordering stationery for your new business...
...always order a bit more than you think you'll need as it actually works out cheaper per click the more you order. More cost effective than ordering another batch further down the line!
Jules Hill.
(24-03-10)
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Invest in a professional identity.
Your logo and corporate identity speaks volumes about your business in this image concious world - invest in a professional identity to give your business the best possible start.
Sirocco Design.
(10-03-10)
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Brand credibility.
You know what you do but how you communicate that has a greater impact on peoples perception that you think. Profile a typical customer and ask yourself "what consistent message do I want people to take away from every piece of communication?" Do this before starting on anything including writing a brief for your logo design.
AHP Design.
(09-03-10)
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