As they say, “you don’t get
a second chance to make a first impression”.
For many of your clients, the first time they encounter
your business will be via a letter, flyer or advertisement.
It is vital to make sure that your printed message
is as strong as if you were there in person.
One of the most important things you can do as
a business owner is to ensure that the visual representation
of your business is both professional in appearance
and projects the right message to your potential
customers. This branding is key!
Starting up in business can be expensive and it
is tempting to cut corners.Producing
a logo and promotional material are the areas where
this is probably the most common - but be aware
that it can be detrimental to your sales.
DESIGN
& PRINT TIPS
Invest in a professional identity.
Your logo and corporate identity speaks volumes about your business in this image concious world - invest in a professional identity to give your business the best possible start. Sirocco Design. (10-03-10)
Brand credibility.
You know what you do but how you communicate that has a greater impact on peoples perception that you think. Profile a typical customer and ask yourself "what consistent message do I want people to take away from every piece of communication?" Do this before starting on anything including writing a brief for your logo design. AHP Design. (09-03-10)
